Multi-Channel Notifications for Car Hauling
Automated notification system with conditional logic routing load status updates, damage reports, payment alerts, and quality control tasks across multiple communication channels for car hauling operations.
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Measurable Results
Quantifiable business outcomes demonstrating the tangible value of our automation solutions
Automated damage claim processing with instant legal team notifications and task creation
Strategic Impact
Automated damage claim processing with instant legal notifications transforms reactive damage management into proactive legal protection, reducing claim resolution time while improving documentation quality.
Business Value
Immediate legal team activation reduces claim liability while ensuring proper documentation, protecting MC Keeper from costly disputes and insurance issues.
Challenge & Solution
Real business challenges and our targeted automation solutions
Business Bottleneck
MC Keeper, a 30-person car hauling company with dispatchers, drivers, legal, accounting, and quality control teams, faced communication gaps causing missed deadlines and lost load-events. Manual status updates led to missed client communications, lack of delivery feedback, missing payment notifications, and poor coordination between departments. Load status changes, damage reports, and quality follow-ups were not systematically communicated, resulting in delayed responses and missed business opportunities.
Solution Points
Built comprehensive notification system triggered by Monday CRM status changes: load status, payment status, damage reports etc
Created role-based notification routing: dispatcher private chats for driver-specific updates, accounting group for delivered loads, damage team for claim alerts
Implemented conditional logic workflows: damage creates tasks in Damage board, delivered loads trigger quality control calls, pickup alerts notify drivers and clients
Developed multi-channel communication: Slack for internal teams, Telegram for dispatchers, Email for clients, SMS via OpenPhone for delivery updates
Built automated factoring notifications with period, amount, and folder links sent to Slack factoring chat
Created recurring driver maintenance alerts: 2-week advance notice, inspection date reminders, daily follow-ups until confirmed
Integrated quality control automation: post-delivery client callback tasks with analytics on call success rates and review completion
Automated legal workflow notifications: damage contracts, client feedback requests, compliance reminders
“Our 30-person team constantly missed critical updates—drivers wouldn't know about pickups, accounting missed delivered loads, no systematic client follow-up. Damage claims sat unnoticed for days. Now every status change triggers the right notifications to the right people. When loads deliver, accounting gets notified, quality control gets tasks, clients get invoices. Nothing falls through cracks anymore.”
Konstantin Maers
PM at MC Keeper
Technical Deep Dive
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