Vehicle Transport Calculator with Dynamic Pricing
Self-service calculator that replaced 15-minute manual quotes with instant pricing based on 4 external APIs and proprietary transport data.
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Measurable Results
Quantifiable business outcomes demonstrating the tangible value of our automation solutions
Quote creation time reduced from 15 minutes to 5 minutes per client
Strategic Impact
The 10-minute time reduction represents a 67% efficiency gain in quote creation, directly enabling Car Haul Direct to handle 3x more customer inquiries with existing staff capacity while eliminating the bottleneck that limited growth.
Key Factor
Process Acceleration
Business Value
Staff productivity tripled while maintaining service quality, creating immediate capacity for business expansion without hiring additional sales personnel.
Challenge & Solution
Real business challenges and our targeted automation solutions
Business Bottleneck
Car Haul Direct, a scaling vehicle transport company with 15+ year industry veterans, faced operational bottlenecks limiting growth. Manual quote creation required 15+ minutes per client with 15 sales staff calculating prices from experience rather than data. Lead generation was constrained by sales capacity, conversion rates varied by individual skills, and high operational costs prevented competitive pricing. No premium services existed, and pricing errors from "gut feeling" calculations damaged client relationships.
Solution Points
Built Next.js calculator integrating 4 external APIs: Google Maps, weather, traffic, and fuel price data
Developed PostgreSQL database integration with proprietary transport pricing algorithms based on completed shipments
Created dynamic pricing engine considering vehicle value, route complexity, weather conditions, and market rates
Implemented self-service premium options: additional insurance, special load handling, premium enhancement services
Built automatic lead capture system - every calculation creates database entry regardless of booking decision
Developed email quote delivery with detailed breakdown replacing 15-minute sales calls
Integrated with existing Wix website despite technical constraints requiring custom implementation
Created mobile-responsive interface handling 10,000+ monthly calculations without sales involvement
Built real-time route visualization with transparent pricing breakdown for customer trust
“This calculator completely changed our business model. We went from 15 sales people manually creating quotes to 7 people confirming automated bookings. Now we capture every interested lead, not just the ones willing to spend 15 minutes on the phone. The pricing is based on our actual completed shipments rather than guesswork, and clients can see exactly why they pay what they pay. Competitors still quote from their heads - we have a data-driven advantage.”
Eugene Gourevitch
CFO at Car Haul Direct
Technical Deep Dive
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